Old and New Mix at Revived Lincoln Market

DSC01706By Camas Frank
Photos by Erin O’Donnell

The Ellsworth Market, which has stood on Broad Street since 1941, has been given a face-lift and a new name, as the owners work to bring the idea of a neighborhood corner market into the 21st Century.
Now called the “Lincoln Market & Deli,” owners Mike and Becky Hicks have turned the store into a neighborhood hangout with one of the, “best craft beer selections on the Central Coast,” and yet dedicated a corner of the store to pinball — a passtime that predates even the historic location.
IMG_4537 IMG_4546 IMG_4552 IMG_4559 IMG_4566The pairing of good beer and pinball, with six classic machines and an computer arcade terminals with hundreds of titles in it’s databanks, was the perfect draw as SLO celebrated its Second Annual Craft Beer Week.
Near Madonna Mountain, the market is two blocks from Downtown across the intersection from the Broad Street exit from 101.
The pinball machines have helped the market become a hangout spot for their mix of neighbors, college students and passers-by, says Mike, but the tap take-over by Dunbar Brewing Co., of Santa Margarita brought in beer lovers that may not have gotten across the Cuesta Grade lately.
Featuring a smooth IPA and Irish Stout, attendees held an informal pinball tournament with free plays after the purchase of a beverage. A barbecue with brats and dogs smothered in relish kept the Americana flowing.
The Lincoln Market & Deli is located at 496 Broad St., between Downtown and Foothill Boulevard. Reach them at 543-3443.