Home » Business Matters » Selling in Winter Attracts Serious Buyers
Business Matters Nancy Puder

Selling in Winter Attracts Serious Buyers

By Nancy Puder
A recent study of more than 7 million home sales over the past four years revealed that the season in which a home is listed may be able to shed some light on the likelihood that the home will sell for more than asking price, as well as how quickly the sale will close.
It’s no surprise that listing a home for sale during the spring saw the largest return, as the spring is traditionally the busiest month for real estate. What is surprising, though, is that listing during the winter came in second!
“Among spring listings, 18.7 percent of homes fetched above asking, with winter listings not far behind at 17.5 percent. While 48.0 percent of homes listed in spring sold within 30 days, 46.2 percent of homes in winter did the same.”
The study goes on to say that:
“Buyers [in the winter] often need to move, so they’re much less likely to make a lowball offer and they’ll often want to close quickly — two things that can make the sale much smoother.”  
If you are debating listing your home for sale within the next 6 months, keep in mind that the spring is when most other homeowners will decide to list their homes as well. Listing your home this winter will ensure that you have the best exposure to the serious buyers who are out looking now!
The study used the astronomical seasons to determine which season the listing date fell into (Winter: Dec. 21 – Mar. 20; Spring: Mar. 21 – June 20; Summer: June 21 – Sept 21; Autumn: Sept 21 – Dec. 20).

Courtesy of Keeping Matters Current
Nancy Puder is a real estate broker with  Keller Williams Realty Central Coast. Call or Text Nancy (805)710-2415 with your real estate questions anytime. She always enjoys hearing from you!  To access other articles written by Nancy Puder, go to www.nancypuderassociates.com.  Readers can also email [email protected] with questions or to discuss their real estate needs.

Upcoming Events

  1. Bell Ringers Needed

    November 18 - December 24
  2. Coats for Christmas Donations Needed

    December 2 - December 24
  3. Art Show

    December 2, 2016 - January 29, 2017
  4. Clue — The Musical

    December 3, 2016 - January 1, 2017

Follow Us

Follow Us